I read this morning at Jim Romenesko’s blog about the travails of the New Hampshire Gazette, which styles itself The Nation’s Oldest Newspaper, after a change last month in postal regulations. The descendant of the newspaper of that name founded by Daniel Fowle in 1756 (and now run by a distant cousin), the Gazette is a free bi-weekly newspaper based in Portsmouth, and has long relied on the U.S. Postal Service to circulate copies to subscribers—I’ll let you click over to Romenesko to read the details.
In announcing its troubles, the New Hampshire Gazette wrote that its staff “can only imagine what Benjamin Franklin, the newspaperman who founded the Post Office, would think of this.” Fortunately, I can answer that question: their trouble is pretty much the same reason that Franklin ended up involved with the post office in the first place.
As a young newspaper printer trying to break into the Philadelphia market with his Pennsylvania Gazette, Franklin posed a challenge to the leading printer in town, Andrew Bradford, who published the American Weekly Mercury. Bradford, who was also the Philadelphia postmaster, found a way to thwart Franklin’s ambitions by forbidding him from mailing newspapers to subscribers via the post. The ambitious Franklin seized the advantage as soon as it offered itself, as he related later in his Autobiography:
In 1737, Col. Spotswood, late Governor of Virginia, and then Post-master, General, being dissatisfied with the Conduct of his Deputy at Philadelphia, respecting some Negligence in rendering, and Inexactitude of his Accounts, took from him the Commision and offered it to me. I accepted it readily, and found it of great Advantage; for tho’ the Salary was small, it facilitated the Corespondence that improv’d my Newspaper, encreas’d the Number demanded, as well as the Advertisements to be inserted, so that it came to afford me a very considerable Income. My old Competitor’s Newspaper declin’d proportionably, and I was satisfy’d without retaliating his Refusal, while Postmaster, to permit my Papers being carried by the Riders.
The postmaster position helped make Franklin’s career by giving him access to news circulating the colonies and providing him with the ability to add patronage appointments for his growing network of printing associates. A decade and a half later, Franklin angled himself into position to become Deputy Postmaster General for North America, a position he held from 1753 to 1774, and then of course served briefly as the first Continental Postmaster General (he didn’t actually “found” the Post Office, but that’s not important).
In other words, New Hampshire Gazette, Franklin (and many other eighteenth-century printers) knew your pain.